Ettitude is an innovative sustainable bedding, bath and sleepwear brand that uses bamboo (that feels like silk) and state of the art manufacturing ( saves a lot of water compared to cotton) . Ettitude expanded to Los Angeles last year and needed a rebrand within the limitations of keeping the logo and font unchanged. The goal was to bring some excitement, color and nature into the brand.
Ettitude as a dream - became the driving theme of the rebrand. Bamboo. Water. Air. Made from Bamboo. Saves water. Light as air.