Projects
Roles
Overview

Ettitude is an innovative sustainable bedding, bath and sleepwear brand that uses bamboo (that feels like silk) and state of the art manufacturing ( saves a lot of water compared to cotton) . Ettitude expanded to Los Angeles last year and needed a rebrand within the limitations of keeping the logo and font unchanged. The goal was to bring some excitement, color and nature into the brand.

Print
Branding
Ads
Approach
Creative Direction

Ettitude as a dream - became the driving theme of the rebrand. Bamboo. Water. Air. Made from Bamboo. Saves water. Light as air.

Website
Ettitude Store Pop Up on Abbot Kiney 2019