Expectations was Lauren Jauregui’s second single after her debut- Expectations. My role as Creative Director/Designer was to develop a concept and ensure cohesion throughout all platforms. I retouched all photos, co-designed with Samy Abbas, and worked with Lauren Dunn (Video Director) to bring the Vision to life.
Expectations explores the themes of love, duality, struggle, fear, and divinity. I tied in Lauren’s love for the divine by using goddesses to represent the different dimensions of herself.