Projects
Projects
Overview

Expectations was Lauren Jauregui’s second single after her debut- Expectations. My role as Creative Director/Designer was to develop a concept and ensure cohesion throughout all platforms. I retouched all photos, co-designed with Samy Abbas, and worked with Lauren Dunn (Video Director) to bring the Vision to life.

Video
Branding
Photography
Approach
Graphic Design

Expectations explores the themes of love, duality, struggle, fear, and divinity. I tied in Lauren’s love for the divine by using goddesses to represent the different dimensions of herself.

Website
Lyrics
You gon' have to come stronger than this liquor
Wanna take me home, better be more convincing
It'll take more than that to get to me
More than that to get your way
Boy, you better come stronger than this liquor
Wanna take me home, better be more convincing
It'll take more than that to get to me
More than that to get your way
I'm stronger than this liquor
Lauren as Aphrodite
Aphrodite is the Goddess of love, beauty and sensuality. The imagery draws from the painting "Birth of Venus by Botticelli." 
Transitioning from Lillith to Aphrodite, Lauren is now at a place of self love and liberation. I thought of transforming the modern day strip club to an ethereal all femme space- taking it away from men's gaze. I worked with Lauren Dunn (Video Director) and Samy Abbas (Website Designer) to bring this vision to life.

Press Images

It'll take more than that
to get to me
Cover Art